Google AdSense Calculator 2026
Estimate Your AdSense Revenue, Earnings & Income
Based on Google AdSense metrics
Enter Your Website Metrics
What is Google AdSense?
💰 AdSense Overview
Google AdSense is Google's advertising program that allows website owners to earn money by displaying targeted ads on their content. Publishers earn revenue when visitors view ads (CPM) or click on them (CPC). AdSense automatically matches relevant ads to your content, and Google handles the advertiser relationships, billing, and payments.
- Understand Page Views: The number of times pages with ads are viewed by visitors.
- Know Your CTR: Click-through rate = (Clicks ÷ Page Views) × 100. Industry average is 1-3%.
- Estimate CPC: Cost per click varies by niche ($0.05 to $10+). Finance pays highest, entertainment lowest.
- Calculate Revenue: Revenue = Page Views × CTR × CPC. Factor in Google's 32% share.
AdSense Revenue Formulas
Basic Earnings Formula
Revenue Per Mille (RPM)
Click-Through Rate (CTR)
Effective CPM (eCPM)
AdSense CPC by Niche (2026 Estimates)
| Niche | Avg CPC | CTR Range | RPM Range |
|---|---|---|---|
| Finance & Insurance | $2.00 - $10.00 | 1-3% | $20 - $100+ |
| Legal Services | $1.00 - $5.00 | 1-2% | $10 - $50 |
| Health & Wellness | $0.50 - $2.00 | 1-2% | $5 - $20 |
| Technology | $0.30 - $1.50 | 1-3% | $3 - $15 |
| Education | $0.25 - $1.00 | 1-2% | $2.50 - $10 |
| Travel | $0.20 - $1.00 | 0.5-2% | $2 - $10 |
| Food & Recipes | $0.10 - $0.50 | 0.5-1.5% | $1 - $5 |
| Entertainment | $0.05 - $0.30 | 0.3-1% | $0.50 - $3 |
| News & General | $0.05 - $0.20 | 0.3-1% | $0.50 - $2 |
Traffic to Earnings Reference
| Monthly Page Views | Low Estimate ($1 RPM) | Average ($5 RPM) | High Niche ($20 RPM) |
|---|---|---|---|
| 10,000 | $10/mo | $50/mo | $200/mo |
| 50,000 | $50/mo | $250/mo | $1,000/mo |
| 100,000 | $100/mo | $500/mo | $2,000/mo |
| 500,000 | $500/mo | $2,500/mo | $10,000/mo |
| 1,000,000 | $1,000/mo | $5,000/mo | $20,000/mo |
How to Increase AdSense Earnings
📈 Increase Traffic
- SEO optimization
- Quality content creation
- Social media promotion
- Email marketing
- Target high-value keywords
💡 Optimize Ad Placement
- Above-the-fold positions
- Within content placement
- Responsive ad units
- A/B test ad formats
- Use Auto Ads intelligently
🎯 Improve CTR
- Native ad formats
- Match site design
- Strategic ad density
- Mobile optimization
- Fast page loading
Official Resources
Frequently Asked Questions
AdSense RPM (Revenue Per Mille/1000 views) typically ranges from $1-$30 depending on your niche, traffic quality, and location. Finance sites may earn $20-50+ RPM, while entertainment sites may earn $0.50-3 RPM.
Average CTR is 1-3%. CTR above 3% is considered good, while CTR above 5% is excellent but may trigger policy reviews. Very high CTR (10%+) may indicate invalid clicks and can lead to account issues.
There's no minimum traffic requirement to apply, but you need substantial content and traffic for meaningful earnings. Most publishers start seeing results with 10,000+ monthly page views. Focus on quality content first.
Publishers receive 68% of content ad revenue and 51% of search ad revenue. This is already factored into the CPC/RPM rates you see in your account. What you see in your dashboard is your share.
AdSense pays monthly, around the 21st-26th, for earnings from the previous month. You must reach the $100 payment threshold before receiving payment. Payment methods include direct deposit, wire transfer, and checks.
Highest paying niches: 1) Insurance & Finance, 2) Legal, 3) Mortgage & Real Estate, 4) Health, 5) Technology. These niches have high advertiser competition and valuable customer acquisition costs.
Common reasons: low-value niche, traffic from low-CPC countries, poor ad placement, too many ads, slow site speed, mobile issues, or seasonal advertiser demand fluctuations. Analyze your RPM by country and content type.
Yes, AdSense allows running alongside other ad networks, but ads can't be made to look like AdSense ads. Many publishers use AdSense with others like Mediavine, Ezoic, or header bidding solutions to maximize revenue.
RPM (Revenue Per Mille) is earnings per 1,000 page views. eCPM (effective CPM) is earnings per 1,000 ad impressions. RPM is more useful for content strategy since it reflects page-level performance.
This provides rough estimates based on industry averages. Actual earnings depend on many factors: traffic source/quality, geographic location of visitors, seasonality, ad viewability, content type, and advertiser demand. Use for planning only.
Created by OmniCalculator.space — Your trusted source for online revenue calculators.
Last Updated: January 2026
