Online Marketing Conversion Calculator 2026
Complete Marketing Funnel, Cost & Revenue Analytics
All-in-one digital marketing metrics calculator
📊 Marketing Performance Summary
🎯 Marketing Funnel
Marketing Conversion Formulas
Click-Through Rate (CTR)
Cost per Click (CPC)
Cost per Mille (CPM)
Return on Investment (ROI)
Customer Lifetime Value (LTV)
- Track Impressions: Count total ad views/displays across all platforms.
- Measure Clicks: Track all clicks through to your landing page.
- Count Conversions: Record leads (form fills) and customers (purchases).
- Calculate Costs: Sum all advertising spend for the campaign.
- Measure Revenue: Track total sales attributed to the campaign.
Industry Benchmark Comparison
| Metric | Poor | Average | Good | Excellent |
|---|---|---|---|---|
| CTR (Search) | < 1% | 1-2% | 2-4% | > 4% |
| CTR (Display) | < 0.1% | 0.1-0.3% | 0.3-0.5% | > 0.5% |
| Landing Page Conv. | < 1% | 1-3% | 3-5% | > 5% |
| Lead to Customer | < 5% | 5-15% | 15-25% | > 25% |
| ROI | < 0% | 0-100% | 100-300% | > 300% |
| ROAS | < 1x | 1-3x | 3-5x | > 5x |
| LTV:CAC Ratio | < 1x | 1-3x | 3-5x | > 5x |
Cost Metrics by Industry
| Industry | Avg CPC | Avg CPL | Avg CTR | Conv. Rate |
|---|---|---|---|---|
| E-commerce | $1.16 | $45 | 2.69% | 2.81% |
| B2B | $3.33 | $116 | 2.41% | 3.04% |
| Finance | $3.44 | $160 | 2.91% | 5.10% |
| Real Estate | $2.37 | $66 | 3.71% | 2.47% |
| Legal | $6.75 | $144 | 4.35% | 6.98% |
| Health | $2.62 | $78 | 3.27% | 3.36% |
| SaaS | $3.80 | $125 | 2.50% | 3.00% |
Official Resources
Frequently Asked Questions
It varies by industry and funnel stage. For landing pages, 2-5% is average, 5-10% is good. For lead-to-customer, 10-25% is typical for B2B. E-commerce checkout conversion: 2-3% average, 4%+ is excellent.
ROI = ((Revenue − Cost) ÷ Cost) × 100%. If you spent $1,000 and earned $3,000, ROI = ((3000-1000)/1000) × 100 = 200%. This means you made $2 for every $1 spent.
ROAS (Return on Ad Spend) = Revenue ÷ Ad Spend. It's a ratio (e.g., 4x). ROI accounts for profit: (Revenue − Cost) ÷ Cost. A 4x ROAS with 50% margin equals 100% ROI. ROAS focuses on revenue; ROI on profit.
3:1 is the golden benchmark—each customer should generate 3x their acquisition cost. Below 1:1 means you're losing money. Above 5:1 may mean you're underinvesting in growth. SaaS companies often target 3-5x.
Improve targeting to reduce wasted spend. Optimize landing pages for higher conversion. Use retargeting for warmer audiences. Test ad creative frequently. Focus on high-intent keywords. Improve your sales process.
CPM (Cost per Mille) = cost per 1,000 impressions. Best for brand awareness. CPC (Cost per Click) = cost per actual click. Best for performance/direct response. CPM is about reach; CPC is about engagement.
Simple LTV = Average Order Value × Average Number of Orders. More advanced: (Avg Order × Purchase Frequency × Customer Lifespan) or (ARPU × Gross Margin × Avg Customer Lifespan).
Search ads: 2-4% is average, 4-6% is good, 6%+ is excellent. Display ads: 0.3-0.5% is typical. Brand terms often get 8-15% CTR. Low CTR usually means poor targeting or weak ad copy.
Use UTM parameters for all links. Set up Google Analytics goals/events. Implement conversion tracking pixels for each ad platform. Use a CRM to tie leads to their source. Consider multi-touch attribution models.
ROAS (return on ad spend), conversion rate, average order value, cart abandonment rate, customer acquisition cost (CAC), customer lifetime value (LTV), and repeat purchase rate. Focus on profitability, not just revenue.
Created by OmniCalculator.space — Your trusted source for digital marketing calculators.
Last Updated: January 2026