📊 YouTube Channel Analytics Tool
Analyze Growth, Estimate Earnings & Track Performance
Calculate channel metrics from your YouTube Studio data
YouTube Channel Analytics Tool
🎯 Channel Performance Analysis
What is Channel Analytics?
YouTube channel analytics are metrics that measure your channel's overall performance, growth, and monetization potential. Understanding these metrics helps creators optimize content strategy, identify trends, and maximize revenue.
📖 Key Channel Metrics
| Metric | Description | Good Benchmark |
|---|---|---|
| Subscriber Growth | New subscribers per month | 5-10% monthly |
| Views/Subscriber | Monthly views ÷ Subscribers | 10-30x |
| Engagement Rate | (Likes + Comments) ÷ Views | 4-6% |
| Watch Time | Total hours watched | 4,000+ hrs (monetization) |
| CPM | Cost per 1,000 ad impressions | $2-10 (varies by niche) |
| Upload Frequency | Videos per week/month | 2-4 per week |
Analytics Formulas
Engagement Rate
Estimated Earnings
Growth Rate
CPM by Niche
| Niche | Typical CPM | Top CPM |
|---|---|---|
| Finance/Investing | $10-20 | $30+ |
| Business/Marketing | $8-15 | $25+ |
| Technology | $4-8 | $15+ |
| Health/Fitness | $5-10 | $20+ |
| Education | $3-8 | $12+ |
| Gaming | $2-5 | $8+ |
| Entertainment | $2-4 | $8+ |
Uses of Channel Analytics
📈 Growth Strategy
- Track subscriber trends
- Identify best-performing content
- Optimize upload schedule
- Set realistic goals
💰 Monetization
- Estimate ad revenue
- Plan sponsor rates
- Track RPM/CPM trends
- Diversify income streams
🎯 Content Planning
- Analyze audience retention
- Find trending topics
- Improve CTR
- A/B test thumbnails
📊 Reporting
- Brand partnership pitches
- MCN negotiations
- Track progress over time
- Compare to benchmarks
How to Analyze Your Channel
- Access YouTube Studio — Go to studio.youtube.com and log in to your channel.
- Navigate to Analytics — Click "Analytics" in the left menu to view your data.
- Gather key metrics — Note subscribers, views, watch time, and engagement.
- Enter data above — Input your statistics into our calculator.
- Review insights — Analyze projections, earnings estimates, and growth targets.
Official Resources
Frequently Asked Questions
Typically $1-5 per 1,000 views (RPM), but it varies widely. Factors include: niche (finance pays more), viewer location (US/UK pays more), ad blockers, content suitability, and seasonality. CPM is what advertisers pay; RPM is what you actually earn after YouTube's cut.
To monetize, you need: 1,000 subscribers AND either 4,000 watch hours (past 12 months) OR 10 million Shorts views (past 90 days). You also need to follow Community Guidelines and live in an eligible country.
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what you actually earn per 1,000 views after YouTube takes its 45% cut. RPM includes all revenue sources (ads, memberships, Super Chats).
Strategies to increase CPM: (1) Target higher-paying niches, (2) Create advertiser-friendly content, (3) Attract US/UK viewers, (4) Make longer videos with multiple ad breaks, (5) Avoid controversial topics, (6) Enable all ad formats.
A healthy growth rate is 5-10% per month. Top growing channels see 15-30%+. Growth depends on niche, content quality, consistency, and external promotion. Even 2-3% consistent monthly growth compounds significantly over time.
Estimates are ballpark figures only. Actual earnings vary based on: viewer demographics, ad blocker usage, video length, content category, time of year (Q4 pays more), and YouTube algorithm changes. Use estimates for planning, not guarantees.
Engagement rate measures how actively viewers interact with your content: (Likes + Comments) ÷ Views × 100. A good rate is 4-6%. Higher engagement signals to YouTube that your content is valuable, helping with recommendations.
Consistency matters more than frequency. Common schedules: 2-3 times/week for growth, 1 time/week for quality-focused channels. More important: maintain a schedule your audience can rely on. Quality over quantity.
YouTube Creator Awards: Silver at 100K subscribers, Gold at 1M subscribers, Diamond at 10M subscribers, Custom at 50M subscribers, and Red Diamond at 100M subscribers.
Access YouTube Studio at studio.youtube.com. Click "Analytics" for detailed metrics including real-time views, watch time, revenue, traffic sources, audience demographics, and engagement data for every video.
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Last Updated: January 2026