💰 Facebook Ad Cost Calculator
Estimate Impressions, Clicks & Cost Per Result from Your Budget
Plan your Meta ad campaigns with precision
Facebook Ad Cost Calculator
📋 Detailed Breakdown
Advertising Formulas
Core Calculations
| Metric | Formula | Example |
|---|---|---|
| Impressions | (Budget ÷ CPM) × 1000 | ($100 ÷ $10) × 1000 = 10,000 |
| Clicks | Impressions × (CTR ÷ 100) | 10,000 × 0.015 = 150 |
| CPC | Budget ÷ Clicks | $100 ÷ 150 = $0.67 |
| Conversions | Clicks × Conv Rate | 150 × 0.03 = 4.5 |
| CPA | Budget ÷ Conversions | $100 ÷ 4.5 = $22.22 |
| ROAS | Revenue ÷ Ad Spend | $350 ÷ $100 = 3.5x |
Industry Benchmarks (2026)
| Industry | Avg CPM | Avg CTR | Avg CPC |
|---|---|---|---|
| E-commerce | $12.50 | 1.20% | $1.04 |
| Finance | $25.00 | 0.80% | $3.13 |
| B2B/SaaS | $18.00 | 0.90% | $2.00 |
| Real Estate | $15.00 | 0.95% | $1.58 |
| Education | $8.00 | 1.10% | $0.73 |
| Entertainment | $6.00 | 1.50% | $0.40 |
| All Industries Avg | $10-15 | 0.9-1.5% | $0.50-1.50 |
Cost Optimization Tips
📉 Lower Your CPM
- Broaden your audience targeting
- Use Advantage+ placements
- Improve ad relevance score
- Test video ads (often cheaper)
📈 Improve CTR
- Use eye-catching creatives
- Write compelling headlines
- Clear call-to-action
- A/B test multiple variants
🎯 Better Conversions
- Match landing page to ad
- Optimize for mobile
- Reduce form fields
- Add social proof
How to Use This Calculator
- Enter your budget — Your daily or total campaign spend.
- Set your CPM — Use industry average or your historical data.
- Enter expected CTR — 1-2% is typical for most industries.
- Add conversion rate — Your landing page conversion rate.
- View projections — See estimated impressions, clicks, and conversions.
Official Resources
Frequently Asked Questions
CPM = Cost Per Mille (1000 impressions). If your CPM is $10, you pay $10 for every 1,000 times your ad is shown. It's the standard metric for measuring ad reach cost.
Average CTR is 0.9-1.5% across industries. Above 2% is excellent. Below 0.5% may indicate targeting or creative issues. CTR varies by objective, industry, and audience.
These are mathematical projections based on your inputs. Actual results vary based on ad quality, targeting, competition, seasonality, and algorithm optimization. Use historical data when possible.
CPM: Pay per 1000 impressions (good for awareness). CPC: Pay per click (good for traffic). Facebook optimizes based on your chosen objective, so you often pay CPM but optimize for clicks.
High CPM causes: narrow audience targeting, competitive industries (finance, insurance), peak seasons (Q4, holidays), low ad relevance scores, or premium placements. Try broadening audience or improving creatives.
ROAS = Return On Ad Spend = Revenue ÷ Ad Spend. If you spend $100 and make $350, your ROAS is 3.5x. Most e-commerce businesses target 3-4x ROAS to be profitable.
Start with $10-20/day for testing. For meaningful data, aim for at least 50 conversions per week (let the algorithm learn). Scale up once you find profitable ad sets. Total budget depends on your business goals and margins.
Yes! Q4 (Oct-Dec) is most expensive due to holiday advertising competition. CPMs can increase 50-200%. January is typically cheapest. Plan campaigns around these fluctuations.
CPA (Cost Per Acquisition) is usually more important for ROI. A $5 CPC that converts at 10% ($50 CPA) is better than $1 CPC that converts at 1% ($100 CPA). Focus on the metric that ties to revenue.
100% free! No sign-up required. Use it to plan campaigns, forecast results, and optimize your advertising budget.
Created by OmniCalculator.space — Your trusted source for free online tools.
Last Updated: January 2026