🎵 TikTok Engagement Rate Calculator
Calculate Your ER% & Compare With Industry Benchmarks
The metric brands use to evaluate TikTok influencers
TikTok Engagement Rate Calculator
📋 Engagement Breakdown
What is Engagement Rate?
Engagement Rate (ER) measures how actively your audience interacts with your content. It's the primary metric brands use to evaluate influencers because high engagement indicates an active, loyal audience—more valuable than follower count alone.
What Counts as Engagement on TikTok?
Engagement Rate Formulas
Standard ER Formula (By Followers)
ER by Views
Average ER (Multiple Posts)
• By Followers: Standard for influencer evaluation and brand deals.
• By Views: Better for viral content analysis (TikTok-specific).
• Average: Most accurate representation of overall performance.
TikTok Engagement Rate Benchmarks
TikTok has the highest engagement rates of any major social platform due to its algorithm favoring content discovery over follower-based feeds.
ER by Account Size
| Account Size | Average ER | Good ER | Excellent ER |
|---|---|---|---|
| Nano (1K-10K) | 8-12% | 12-18% | 18%+ |
| Micro (10K-100K) | 6-10% | 10-15% | 15%+ |
| Mid (100K-500K) | 5-8% | 8-12% | 12%+ |
| Macro (500K-1M) | 4-7% | 7-10% | 10%+ |
| Mega (1M+) | 3-6% | 6-9% | 9%+ |
Platform Comparison
How to Use This Calculator
- Choose calculation mode — Single post, average of 10, or by views.
- Enter your follower count — Found on your profile page.
- Add engagement metrics — Likes, comments, shares from your post(s).
- View your ER% — See where you rank on the benchmark scale.
- Check brand readiness — See if you meet influencer standards.
Official TikTok Resources
Frequently Asked Questions
A good TikTok engagement rate is 6-10% for most accounts. Excellent is 10%+. TikTok has the highest ER of any platform due to the For You Page algorithm. Compare within your follower tier for accurate benchmarking.
TikTok's algorithm shows content to non-followers on the For You Page. A video can reach millions without large follower counts, leading to higher engagement relative to followers. Instagram's feed is more follower-based.
By Followers is the industry standard for brand deals and influencer evaluation. By Views is useful for analyzing individual viral videos. For consistent comparison, use the followers-based formula.
Most brands want a minimum of 3-5% engagement rate. However, on TikTok, the expectation is higher—brands typically look for 6%+. Nano and micro-influencers often have higher ER and are preferred for authenticity.
Tips: 1) Post consistently, 2) Use trending sounds and hashtags, 3) Reply to comments quickly, 4) Create content that encourages shares, 5) Post when your audience is active, 6) Use hooks in the first 2 seconds.
Common reasons: 1) Gained followers without proportional engagement, 2) Algorithm changes, 3) Content not matching audience interests, 4) Posting inconsistently, 5) Buying fake followers (they don't engage).
Yes, saves are valuable engagement! However, TikTok doesn't always show save counts publicly, so most ER calculations focus on likes, comments, and shares. If you have save data from analytics, include it.
Engagement is more important. An account with 10K followers and 15% ER is often more valuable to brands than 500K followers with 1% ER. High engagement = active, loyal audience that converts.
Use your last 10-30 posts for the most accurate average. Single posts can be outliers (viral or flops). Averaging smooths out variance and shows true audience engagement.
100% free! No sign-up required. Calculate your TikTok engagement rate unlimited times.
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Last Updated: January 2026