📱 TikTok CPM Calculator
Calculate Cost Per Mille (1,000 impressions), total ad spend, and campaign reach
🎵
TikTok Ads
Average TikTok CPM
$6 - $10
Min Campaign Budget
$50/day
CPM Formulas
📊 Understanding TikTok CPM
What is CPM?
CPM (Cost Per Mille) is the cost you pay for every 1,000 ad impressions. It's the standard metric for measuring advertising costs and comparing campaign efficiency.
TikTok vs Other Platforms
TikTok often offers lower CPM than Facebook or Instagram, making it cost-effective for reaching younger audiences. Average CPM ranges from $6-$10 in most markets.
Factors Affecting CPM
Audience targeting, ad placement, seasonality, competition, and ad quality all impact your CPM. Narrow targeting increases CPM but improves relevance.
📈 TikTok CPM Benchmarks by Industry
| Industry | Average CPM | Range | Competition |
|---|---|---|---|
| Entertainment | $5.50 | $3 - $8 | Medium |
| Fashion & Beauty | $8.00 | $5 - $12 | High |
| Gaming | $6.00 | $4 - $9 | Medium |
| Finance | $12.00 | $8 - $18 | Very High |
| Education | $7.00 | $4 - $10 | Medium |
| E-commerce | $9.00 | $6 - $14 | High |
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👁️ TikTok View
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🎯 Monetization
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📈 TikTok Profit
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🎬 Video Goal
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🔗 Embed Code
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✏️ TikTok Font Generator
❓ Frequently Asked Questions
Q: What is a good CPM for TikTok ads?
A good TikTok CPM ranges from $6-$10 for most industries. Entertainment and gaming
can achieve $4-$6, while competitive niches like finance may see $12-$18. Lower CPM means more
impressions for your budget.
Q: How do I calculate CPM?
CPM = (Total Ad Spend ÷ Total Impressions) × 1,000. For example, if you spend $500
for 100,000 impressions: CPM = ($500 ÷ 100,000) × 1,000 = $5.
Q: What's the minimum budget for TikTok ads?
TikTok requires a minimum of $50/day at the campaign level and $20/day at the ad
group level. The minimum lifetime budget is $50 for campaigns and $20 for ad groups.
Q: Is TikTok CPM cheaper than Facebook?
Generally yes. TikTok's average CPM ($6-$10) is often lower than Facebook's
($10-$14). However, costs vary by audience, targeting, and competition. TikTok excels for reaching
Gen Z audiences.
Q: What's the difference between CPM and CPV?
CPM is cost per 1,000 impressions (ad displayed). CPV is cost per single view
(user watched the ad). CPV = CPM ÷ 1,000. A $10 CPM means $0.01 per individual impression.