📸 Instagram Engagement Rate Calculator
Free tool to calculate engagement rate for posts, reels, and stories with benchmark comparisons
📷
Instagram
Average Posts Rate
1% - 3%
Average Reels Rate
3% - 6%
Excellent Rate
6%+
Instagram Engagement Rate Formulas
📐 Understanding the Formula
Standard Formula
The most common formula used by brands and agencies. Simple but effective for comparing accounts.
Full Engagement Formula
Includes saves and shares for a more complete picture of content performance and value.
Reach-Based Formula
Uses actual reach instead of followers. More accurate but requires Instagram Insights access.
📊 Instagram Benchmark Engagement Rates
| Follower Count | Posts ER | Reels ER | Stories ER | Rating |
|---|---|---|---|---|
| 1K - 5K (Nano) | 5-8% | 6-10% | 8-15% | Highest engagement |
| 5K - 20K (Micro) | 3-5% | 4-7% | 5-10% | High engagement |
| 20K - 100K (Mid) | 2-3% | 3-5% | 4-8% | Good engagement |
| 100K - 500K (Macro) | 1.5-2.5% | 2-4% | 3-6% | Average |
| 500K+ (Mega) | 1-2% | 1.5-3% | 2-4% | Lower but valuable |
🎬 Reels vs Posts Engagement
| Metric | Posts | Reels | Why the Difference |
|---|---|---|---|
| Average ER | 1-3% | 3-6% | Reels get more algorithmic reach |
| Reach Potential | 10-30% of followers | 50-500% of followers | FYP-style distribution |
| Engagement Type | Likes, comments | Views, likes, shares | Video encourages sharing |
| Best For | Community building | Growth & discovery | Different goals |
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❓ Frequently Asked Questions
Q: What is the Instagram engagement rate formula?
The standard Instagram engagement rate formula is: ER = ((Likes + Comments) ÷
Followers) × 100. For a more complete calculation, include saves and shares: ER = ((Likes + Comments
+ Saves + Shares) ÷ Followers) × 100.
Q: What is a good engagement rate on Instagram?
A good engagement rate is 1-3% for most accounts. Rates of 3-6% are excellent, and
above 6% is exceptional. Smaller accounts (under 10K) typically see higher rates (3-8%) due to more
personal connections with followers.
Q: How do I calculate Instagram Reels engagement rate?
For Reels, use: ER = ((Likes + Comments + Shares) ÷ Views) × 100 for view-based
rate, or ((Likes + Comments + Shares) ÷ Followers) × 100 for follower-based rate. Reels typically
have 2-3x higher engagement than static posts.
Q: Why do smaller accounts have higher engagement rates?
Smaller accounts have more personal connections with followers. Nano-influencers
(1K-10K) often have 5-8% engagement because followers feel a closer relationship. As accounts grow,
engagement naturally decreases as the audience becomes less connected.
Q: Should I include saves and shares in my engagement calculation?
Yes, if you have access to this data via Instagram Insights. Saves and shares
indicate high-quality content that users want to keep or share with others. They're weighted heavily
by the algorithm. Including them gives a more accurate picture of content value.