💼 LinkedIn Engagement Rate Calculator
Calculate engagement rate for LinkedIn posts, articles, and company pages
💼
LinkedIn Analytics
Average ER
2% - 5%
Good ER
5% - 10%
Viral ER
10%+
LinkedIn Engagement Rate Formulas
📐 Understanding LinkedIn Metrics
Impression-Based ER
Most accurate formula. Measures engagement as a percentage of people who actually saw your post.
Follower-Based ER
Useful for comparing accounts. Measures engagement relative to your total following.
LinkedIn Algorithm
LinkedIn's algorithm prioritizes: 1) Comments (especially lengthy replies), 2) Shares, 3) Reactions, 4) Dwell time. High early engagement signals virality.
📊 LinkedIn Engagement Benchmarks
| Metric | Low | Average | Good | Excellent |
|---|---|---|---|---|
| Impression-Based ER | <1% | 2-3% | 4-6% | 8%+ |
| Follower-Based ER | <1% | 1-3% | 3-5% | 5%+ |
| Comment Rate | <0.1% | 0.2-0.5% | 0.5-1% | 1%+ |
| Share Rate | <0.05% | 0.1-0.2% | 0.3-0.5% | 0.5%+ |
📈 Benchmarks by Content Type
| Content Type | Avg ER | Best For | Algorithm Boost |
|---|---|---|---|
| Text-Only Posts | 3-6% | Thought leadership | Medium-High |
| Image Posts | 2-4% | Visual content | Medium |
| Carousel (Document) | 4-8% | Educational content | High |
| Video (Native) | 3-5% | Storytelling | High |
| Polls | 5-10% | Quick engagement | Very High |
| Articles | 1-2% | Long-form expertise | Low |
❓ Frequently Asked Questions
Q: How do I calculate LinkedIn engagement rate?
LinkedIn Engagement Rate = ((Reactions + Comments + Shares) ÷ Impressions) × 100.
For follower-based: ((Reactions + Comments + Shares) ÷ Followers) × 100. The impression-based
formula is more accurate as it measures actual viewers.
Q: What is a good engagement rate on LinkedIn?
A good LinkedIn engagement rate is 2-5% (impression-based). Rates above 5% are
excellent, and 10%+ is viral territory. LinkedIn typically has higher engagement rates than other
social platforms due to its professional, niche audience.
Q: Why are comments more valuable than likes on LinkedIn?
LinkedIn's algorithm weighs comments heavily because they indicate genuine
conversation. Comments signal to the algorithm that your content sparked discussion, prompting wider
distribution. Replies to comments further boost visibility.
Q: Where do I find my LinkedIn post analytics?
Click on your post → "View analytics" (or click the impressions number). You'll
see impressions, reactions, comments, reposts, and clicks. For profile analytics, go to your profile
→ "Analytics" section.
Q: How can I improve my LinkedIn engagement rate?
To boost engagement: 1) Post at optimal times (Tue-Thu, 8-10am), 2) Ask questions
to encourage comments, 3) Use carousels and polls, 4) Reply to every comment within an hour, 5) Tag
relevant people, 6) Add a clear call-to-action, 7) Share personal stories and insights.