📊 Facebook Engagement Rate Calculator
Calculate Your ER% from Likes, Comments, Shares & Followers
Measure your Facebook page performance
Facebook Engagement Rate Calculator
What is Engagement Rate?
Engagement Rate (ER) measures how actively your audience interacts with your Facebook content. It's calculated as the percentage of followers who react, comment, share, or click on your posts. A higher ER means a more engaged, loyal audience.
📊 What Counts as Engagement on Facebook?
- Reactions: 👍 Like, ❤️ Love, 😆 Haha, 😮 Wow, 😢 Sad, 😡 Angry
- Comments: All comments on the post
- Shares: Public shares to feeds, Messenger shares
- Clicks: Link clicks, photo clicks, "See More" clicks
Engagement Rate Formulas
Standard Formula (By Followers)
Extended Formula (With Clicks)
By Reach Formula
Average of Multiple Posts
| Formula Type | Best For | Pros |
|---|---|---|
| By Followers | Comparing pages | Universal standard |
| By Reach | Post-level analysis | More accurate for algorithms |
| By Impressions | Ad campaigns | Measures repeated views |
Facebook Engagement Benchmarks (2026)
By Page Size
| Page Size | Avg ER% | Good ER% | Excellent ER% |
|---|---|---|---|
| Small (1K-10K) | 1-3% | 3-5% | 5%+ |
| Medium (10K-100K) | 0.5-2% | 2-4% | 4%+ |
| Large (100K-1M) | 0.25-1% | 1-2% | 2%+ |
| Mega (1M+) | 0.1-0.5% | 0.5-1% | 1%+ |
By Industry
| Industry | Avg ER% | Notes |
|---|---|---|
| Sports Teams | 0.5-2% | High emotional engagement |
| Media/Entertainment | 0.3-1% | High volume content |
| Retail/E-commerce | 0.2-0.8% | Product-focused |
| Non-Profit | 0.3-1.5% | Cause-driven |
| Tech/SaaS | 0.1-0.5% | B2B focus |
| Food & Beverage | 0.3-1.2% | Visual content performs well |
Platform Comparison
How to Use This Calculator
- Enter your page followers — Use your current total page likes.
- Add reactions — Total likes, love, haha, wow, sad, angry.
- Add comments — Total comments on the post.
- Add shares — Total public and private shares.
- View your ER% — Compare with benchmarks above.
Official Resources
Frequently Asked Questions
It varies by page size. For small pages (under 10K), 1-3% is average, 5%+ is excellent. For larger pages, 0.5-1% is typical due to algorithm limitations. Always compare within your industry and page size.
Facebook's organic reach has declined over the years to prioritize paid content and personal connections. The algorithm shows posts to only 5-10% of followers organically. Instagram still offers better organic reach, especially for Reels.
Yes, if comparing your own posts. Clicks show intent and interest. However, for comparing with other pages, stick to reactions + comments + shares since clicks aren't publicly visible.
For calculation purposes, yes. However, Facebook's algorithm may weight reactions differently. Love and Wow reactions often indicate higher interest than a simple Like. Comments and shares are typically most valuable.
Tips: Post when your audience is active, ask questions, use video (especially Reels), respond to comments quickly, create shareable content, and consider boosting top-performing posts.
Yes, for post-level analysis. Reach-based ER measures engagement from people who actually saw the post, not your total followers. It's more accurate for measuring content performance but less useful for page-level comparisons.
Check weekly or monthly trends rather than individual posts. Look at average ER over 10-30 posts for meaningful insights. Track changes over time to identify what content works best.
Boosted posts typically have lower ER per impression since they reach cold audiences. However, they generate more total engagements. For organic ER analysis, focus on non-boosted posts.
Go to Meta Business Suite → Insights for detailed analytics. You can see reach, engagement, and follower demographics. Download CSV reports for deeper analysis.
100% free! No sign-up required. Calculate your engagement rate as often as needed. Bookmark for quick access.
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Last Updated: January 2026