๐ฐ Instagram Influencer Earnings Calculator
Estimate Your Sponsored Post Rates Based on Followers & Engagement
Never underprice yourself again
Sponsored Post Rate Calculator
What Affects Influencer Rates?
๐ฅ Follower Count
The primary factor. More followers = higher rates. But quality matters more than quantity.
๐ Engagement Rate
High ER signals an authentic, active audience. Brands pay premium for engaged followers.
๐ฏ Niche
Finance, tech, and luxury niches command higher rates due to audience purchasing power.
๐ Location
US/UK audiences are valued higher by most brands due to purchasing power.
Rate Calculation Formulas
Base Rate Formula
Engagement Multiplier
Complete Rate Formula
| Factor | Multiplier Range | Example |
|---|---|---|
| Base CPM | $5 - $20 per 1K | $10/1K standard |
| High ER (>5%) | 1.25x - 1.5x | 50% premium |
| Low ER (<2%) | 0.5x - 0.75x | 25-50% discount |
| Premium Niche | 1.3x - 1.6x | Tech, Finance, Luxury |
| Video/Reel | 1.5x - 2x | More effort required |
Industry Rate Benchmarks (2026)
By Influencer Tier
By Content Type
| Content Type | Rate vs Base | Why? |
|---|---|---|
| ๐ธ Feed Post | 1.0x (Base) | Standard sponsorship |
| ๐น Reel / Video | 1.5x - 2.0x | More production effort |
| ๐ Story (set of 3) | 0.5x | 24-hour visibility only |
| ๐ด Live Stream | 2.0x - 3.0x | Real-time engagement |
| ๐ฆ Package (Post+Reel+Stories) | 2.5x | Bundle discount |
| ๐ค Brand Ambassador (monthly) | 4x - 6x | Ongoing partnership |
How to Use This Calculator
- Enter your follower count โ Use your current total followers.
- Set your engagement rate โ Calculate this using our Engagement Rate Calculator.
- Select your niche โ Different niches command different premiums.
- Choose your location โ Audience geography affects rates.
- View your estimated rates โ See rates for different content types.
๐ก Pro Tips for Negotiation
- Always start higher than your minimum โ leave room to negotiate down
- Showcase your best-performing sponsored posts and their results
- Offer package deals to increase total contract value
- Request product/service value on top of cash payment
- Consider exclusivity premiums (20-30% extra) for category exclusivity
Official Resources
Frequently Asked Questions
This provides industry-standard estimates based on CPM models and engagement multipliers. Actual rates can vary 50%+ based on brand budgets, your negotiation skills, content quality, and campaign specifics. Use this as a starting point, not a final price.
Generally, no. However, exceptions exist: genuine passion projects, charity work, or strategic brand partnerships that offer significant exposure. Always get something of value โ product, content rights, shoutout, or resume entry.
CPM = Cost Per Mille (thousand). It's how much you charge per 1,000 followers. Industry standard ranges from $5-20 CPM depending on niche and engagement. High-value niches like finance can command $30+ CPM.
Create a media kit with: your analytics (reach, impressions, engagement), audience demographics, past campaign results (if any), testimonials, and content quality samples. Data-driven pitches win negotiations.
Absolutely! If a brand wants to repurpose your content for ads, website, or other channels, charge an additional 25-100% usage fee. Content licensing is a separate revenue stream.
If a brand wants you to avoid working with competitors for a period, charge 20-50% extra. Exclusivity limits your earning potential, so you should be compensated for lost opportunities.
Yes! Nano-influencers (1K-10K) often have the highest engagement rates. Brands increasingly prefer multiple nano campaigns over one mega-influencer. Expect $10-100/post or product gifting initially.
1) Create a professional media kit, 2) Pitch to brands you genuinely use, 3) Join influencer platforms (AspireIQ, Grin, Collabstr), 4) Respond promptly to DM inquiries, 5) Start with micro-brands and build up.
Yes, legally required! FTC guidelines mandate clear disclosure. Use #ad, #sponsored, or the "Paid partnership" tag. Non-disclosure can result in fines and damage to your credibility.
100% free! No sign-up required. Calculate your rates as often as needed. Bookmark for quick access when negotiating deals.
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Last Updated: January 2026