📈 Instagram Reach Calculator
Calculate reach rate, estimate impressions, and analyze audience percentage
📊
Instagram Reach
Avg Post Reach
10-20%
Avg Reel Reach
30-100%+
Story View Rate
5-15%
Instagram Reach Formulas
📐 Reach vs Impressions Explained
What is Reach?
Reach is the number of unique accounts that saw your content. If 1,000 different people see your post, your reach is 1,000—regardless of how many times each person viewed it.
What are Impressions?
Impressions count every time your content appears on screen. If one person views your post 3 times, that's 1 reach but 3 impressions. Impressions ≥ Reach always.
Frequency (Impressions ÷ Reach)
Frequency shows how many times on average each person saw your content. A frequency of 1.5 means viewers saw your post 1.5 times on average. Higher can mean strong content or over-exposure.
📊 Reach Rate Benchmarks by Content Type
| Content Type | Avg Reach Rate | Good Rate | Excellent Rate |
|---|---|---|---|
| Regular Posts | 10-15% | 20-30% | 40%+ |
| Carousel Posts | 15-25% | 30-40% | 50%+ |
| Reels | 30-50% | 75-150% | 200%+ |
| Stories | 5-10% | 15-20% | 25%+ |
| IGTV / Long Video | 5-10% | 15-25% | 30%+ |
📈 Reach Rate by Follower Count
| Follower Count | Posts Reach | Reels Reach | Stories Reach |
|---|---|---|---|
| 1K - 5K | 20-35% | 50-200% | 10-20% |
| 5K - 20K | 15-25% | 40-100% | 8-15% |
| 20K - 100K | 10-20% | 30-75% | 5-12% |
| 100K - 500K | 8-15% | 25-50% | 4-10% |
| 500K+ | 5-12% | 15-40% | 3-8% |
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❓ Frequently Asked Questions
Q: How do I calculate my Instagram reach rate?
Reach Rate = (Reach ÷ Followers) × 100. For example, if you have 10,000 followers
and a post reaches 2,500 people, your reach rate is (2,500 ÷ 10,000) × 100 = 25%.
Q: What is a good reach rate on Instagram?
For regular posts, 15-25% is good. For Reels, 50-100%+ is achievable due to
Explore distribution. Smaller accounts typically have higher reach rates. Rates above 30% for posts
and 100% for Reels are excellent.
Q: Why is my Reels reach higher than my followers?
Reels are distributed through the Explore page and Reels tab to non-followers,
allowing reach to exceed 100% of your follower count. This is normal and indicates your Reel
performed well with the algorithm.
Q: What's the difference between reach and impressions?
Reach counts unique accounts that saw your content. Impressions count total views
including repeat views. If 100 people view your post twice each: Reach = 100, Impressions = 200,
Frequency = 2.
Q: How can I increase my Instagram reach?
To boost reach: 1) Post Reels consistently, 2) Use relevant hashtags (3-5), 3)
Post when your audience is active, 4) Encourage saves and shares, 5) Engage with comments quickly,
6) Create shareable content, 7) Collaborate with others.