📌 Pinterest Engagement Rate Calculator
Calculate engagement rate, save rate, and click-through rate for pins and profiles
📌
Pinterest Analytics
Avg Engagement Rate
1% - 3%
Good Save Rate
1% - 2%
Average CTR
0.5% - 1%
Pinterest Engagement Formulas
📐 Understanding Pinterest Metrics
Engagement Rate
Total engagement (saves + clicks + comments) divided by impressions. Shows overall content performance.
Save Rate
Saves are the most valuable Pinterest action. High save rates indicate content people want to reference later.
Click-Through Rate (CTR)
Outbound clicks divided by impressions. Critical for driving traffic to your website.
📊 Pinterest Engagement Benchmarks
| Metric | Low | Average | Good | Excellent |
|---|---|---|---|---|
| Engagement Rate | <0.5% | 0.5-1% | 1-3% | 3%+ |
| Save Rate | <0.3% | 0.3-0.8% | 0.8-2% | 2%+ |
| Click Rate (CTR) | <0.2% | 0.2-0.5% | 0.5-1% | 1%+ |
| Closeup Rate | <2% | 2-5% | 5-10% | 10%+ |
📈 Benchmarks by Category
| Category | Avg Engagement | Avg Save Rate | Notes |
|---|---|---|---|
| Food & Recipes | 2-4% | 1.5-3% | Highest save rates |
| DIY & Crafts | 1.5-3% | 1-2.5% | Strong tutorial saves |
| Home Decor | 1-2.5% | 0.8-2% | Inspiration-driven |
| Fashion | 0.8-2% | 0.5-1.5% | Seasonal peaks |
| Travel | 1-2% | 0.8-1.5% | Bucket list saves |
| Beauty | 0.8-1.8% | 0.5-1.2% | Tutorial-heavy |
❓ Frequently Asked Questions
Q: How do I calculate Pinterest engagement rate?
Pinterest Engagement Rate = ((Saves + Outbound Clicks + Closeups) ÷ Impressions) ×
100. This formula captures the most meaningful interactions on Pinterest. Saves are weighted most
heavily by the algorithm.
Q: What is a good engagement rate on Pinterest?
A good Pinterest engagement rate is 1-3%. Rates above 3% are excellent. The
average is around 0.5-1%. Food, DIY, and home decor niches typically see higher engagement rates
than other categories.
Q: Why are saves more important than other metrics?
Saves signal to Pinterest that content is valuable enough to reference later. The
algorithm prioritizes pins with high save rates for distribution. Saved pins also appear in other
users' feeds, creating compound reach over time.
Q: Where do I find Pinterest analytics data?
Access Pinterest Analytics from your business account: Click Analytics → Overview
for profile stats, or click on individual pins → See More Stats for pin-level data. You'll see
impressions, saves, outbound clicks, and closeups.
Q: How can I improve my Pinterest engagement rate?
To boost engagement: 1) Use vertical 2:3 ratio pins, 2) Add text overlays with
clear value propositions, 3) Use bright, high-contrast colors, 4) Include strong calls-to-action, 5)
Post consistently (5-25 pins/day), 6) Use relevant keywords in descriptions.