📣 TikTok Ad Calculator
Plan Your TikTok Advertising Budget
Calculate TikTok ad costs, impressions, and return on ad spend
TikTok Ad Calculator
📋 Campaign Breakdown
TikTok Ad Benchmarks (2026)
| Metric | Average | Good | Excellent |
|---|---|---|---|
| CPM | $10-$15 | $6-$10 | < $6 |
| CPC | $0.75-$1.50 | $0.50-$0.75 | < $0.50 |
| CTR | 0.5-1% | 1-2% | > 2% |
| CVR | 1-2% | 2-4% | > 4% |
| ROAS | 2-3x | 3-5x | > 5x |
TikTok Ad Types & Costs
| Ad Type | Min Budget | Avg CPM | Best For |
|---|---|---|---|
| In-Feed Ads | $50/day | $6-$12 | Traffic, conversions |
| TopView | $50,000/day | Premium | Brand awareness |
| Brand Takeover | $50,000/day | Premium | Mass reach |
| Branded Hashtag | $150,000/6 days | Premium | Engagement, UGC |
| Spark Ads | $50/day | $5-$10 | Native content |
Ad Calculation Formulas
How to Use This Calculator
- Choose calculation mode — Budget, Impressions, Clicks, or ROAS.
- Enter your budget or targets — Daily spend and campaign duration.
- Input expected metrics — CPM, CTR based on benchmarks.
- View results — See impressions, clicks, CPC projected.
- Compare to benchmarks — Check if your metrics are good.
Official TikTok Resources
Frequently Asked Questions
TikTok ads start at $50/day minimum. Average CPM is $10-$15, average CPC is $0.75-$1.50. Premium formats like TopView and Brand Takeover cost $50,000+ per day.
Generally yes for CPM. TikTok CPMs are often $6-$15 vs Facebook's $10-$20. However, costs vary by targeting, competition, and ad quality. TikTok often has better engagement with younger audiences.
Average CTR is 0.5-1%. A good CTR is 1-2%, excellent is 2%+. TikTok's engaging format often yields higher CTRs than static image ads on other platforms.
The minimum is $50/day at the campaign level and $20/day at the ad group level. Lifetime minimum is around $500 for a campaign.
Spark Ads let you boost existing organic TikTok content (yours or creators') as ads. They look more native and often perform better than traditional ads with lower CPMs.
Aim for at least 2-3x ROAS to be profitable. Good performance is 3-5x, excellent is 5x+. Note that TikTok often has longer attribution windows for younger audiences.
Top performers: E-commerce, fashion, beauty, gaming, apps, food/beverage. TikTok's younger audience responds well to visually engaging, trendy products.
TikTok is a video-first platform. Video ads (especially native-looking ones) significantly outperform static images. Use 9:16 vertical video, 15-60 seconds, with sound.
Install the TikTok Pixel on your website for conversion tracking. You can also use TikTok's Events API for server-side tracking. Set up standard events like Purchase, Add to Cart, etc.
100% free! No sign-up required. Plan your TikTok ad campaigns unlimited times.
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Last Updated: January 2026