👁️ TikTok Impressions Calculator
Calculate impressions, reach rate, and CPM for your TikTok content and ads
📊
TikTok Analytics
Avg Reach Rate
10-20%
FYP Boost Potential
5-50x
View-to-Impression
40-60%
Impressions Formulas
📈 Understanding TikTok Impressions
Impressions vs Views
Impressions = times your video appears on screen. Views = times someone watches 1+ second. Typically 40-60% of impressions convert to views.
Reach Rate
Reach rate = (Impressions ÷ Followers) × 100. TikTok's FYP can push reach far beyond followers, making rates of 500%+ possible for viral content.
For You Page (FYP)
The FYP algorithm can multiply your reach 5-50x beyond followers. High engagement in the first hour signals TikTok to push your content further.
📊 TikTok Reach Benchmarks
| Account Size | Avg Reach Rate | FYP Potential | Impressions/Video |
|---|---|---|---|
| 0 - 1K followers | 50-200% | High | 500 - 10K |
| 1K - 10K followers | 20-50% | High | 2K - 50K |
| 10K - 100K followers | 15-30% | Medium-High | 15K - 300K |
| 100K - 1M followers | 10-20% | Medium | 100K - 2M |
| 1M+ followers | 5-15% | Medium | 500K - 10M |
💰 CPM Rates by Objective
| Ad Objective | Average CPM | Impressions per $100 | Best For |
|---|---|---|---|
| Reach | $4 - $8 | 12,500 - 25,000 | Brand awareness |
| Traffic | $6 - $12 | 8,333 - 16,667 | Website visits |
| Engagement | $8 - $15 | 6,667 - 12,500 | Followers, likes |
| Conversions | $10 - $20 | 5,000 - 10,000 | Sales, sign-ups |
🔗 More TikTok Tools
💰 Money Calculator
📈 Engagement
Rate
👁️ View Calculator
📊 CPM Calculator
💵 Revenue
Calculator
🎵 Royalties
Calculator
🛒 Fee Calculator
📢 Ad Calculator
🎯 Monetization
📈 Profit Calculator
🎬 Video Goals
🔗 Embed Generator
❓ Frequently Asked Questions
Q: What's the difference between impressions and views on TikTok?
Impressions count every time your video appears on someone's screen (For You Page,
Following feed, profile). Views count when someone watches at least 1 second. Typically, 40-60% of
impressions convert to views.
Q: What is a good reach rate on TikTok?
A good reach rate is 15-30% of your followers. However, TikTok's FYP can push
content far beyond followers. Viral videos can reach 500-5000% of follower count. Smaller accounts
often have higher relative reach rates.
Q: How do I increase my TikTok impressions?
To boost impressions: 1) Post during peak hours (7-9 PM local), 2) Use trending
sounds and hashtags, 3) Create engaging hooks in the first 1-2 seconds, 4) Encourage rewatches and
shares, 5) Post consistently 1-3 times daily.
Q: How many impressions do I need for monetization?
TikTok's Creator Fund requires 100,000 video views in the last 30 days. The
Creativity Program requires videos over 1 minute with "qualified views." Brand deals typically start
at accounts with 10K+ followers and consistent reach.
Q: What is the average CPM for TikTok ads?
TikTok ad CPM averages $6-$10, which means $6-$10 per 1,000 impressions. This is
generally lower than Facebook ($10-$14) and Instagram ($8-$12), making TikTok cost-effective for
reach campaigns.