Product Category Select Category Personal Computers (6%) Consumer Electronics (8%) Major Appliances (8%) Camera & Photo (8%) Collectibles (8%) Baby Products (8% for ≤$10) Beauty & Personal Care (8% for ≤$10) Grocery (8% for ≤$15) Tires & Wheels (10%) Plumbing & HVAC (10%) Automotive & Powersports (12%) Base Power Tools (12%) Compact Appliances (12% for ≤$300) Apparel & Accessories (15%) Books (15%) Home & Kitchen (15%) Pet Supplies (15%) Shoes & Handbags (15%) Tools & Home Improvement (15%) Software & Video Games (15%) Watches (15%) Indoor & Outdoor Furniture (15% for ≤$200) Jewelry (20% for ≤$250, then 5%) Other Categories (15%)

Taxes ($)

💰 No Monthly or Setup Fees

Walmart Marketplace has no subscription fees, making it more affordable than Amazon's Professional plan ($39.99/month) or eBay store subscriptions ($4.95-$2,999.95/month). You only pay when you sell.

📊 Category-Based Referral Fees: 6% to 20%

Referral fees are calculated on the item price (excluding shipping). Formula:

Referral Fee = Item Price × Category %

• Lowest fees (6-8%): Personal Computers, Electronics, Appliances
• Medium fees (10-12%): Automotive, Power Tools, Compact Appliances
• Standard fees (15%): Most categories including Apparel, Home, Books
• Higher fees (20%): Jewelry under $250

🎯 New Seller Savings (2025)

New sellers can save up to 75% off referral fees (capped at $75,000 total savings). This promotion makes Walmart even more competitive for first-time marketplace sellers.

Revenue:

Revenue = Item Price + Shipping Charge

Gross Profit:

Gross Profit = Revenue − Referral Fee − Total Costs

Profit Margin:

Profit Margin = (Gross Profit / Revenue) × 100

Category	Referral Fee
Personal Computers	6%
Consumer Electronics	8%
Major Appliances	8%
Tires & Wheels	10%
Automotive & Powersports	12%
Apparel & Accessories	15%
Home & Kitchen	15%
Books & Media	15%
Jewelry (≤$250)	20%

What fees does Walmart Marketplace charge sellers?

Walmart Marketplace charges referral fees ranging from 6% to 20% depending on product category, with most categories at 8-15%. There are no monthly subscription fees, listing fees, or setup fees, making Walmart one of the most affordable platforms. The referral fee is calculated on the item price (excluding shipping). For example, Electronics are 8%, Apparel is 15%, and Personal Computers are only 6%. New sellers in 2025 can also receive up to 75% off referral fees.

How much is Walmart's referral fee?

Walmart referral fees vary by category: Personal Computers (6%), Consumer Electronics and Major Appliances (8%), Automotive (12%), Most categories including Apparel and Home (15%), and Jewelry up to $250 (20%). The fee is calculated as: Referral Fee = Item Price × Category Percentage. For a $100 item in Electronics (8%), the fee would be $8.00. This is significantly lower than many competitors, especially with no monthly fees.

Does Walmart charge monthly fees to sellers?

No, Walmart Marketplace does not charge monthly subscription fees, setup fees, or listing fees. Sellers only pay referral fees when items sell. This makes Walmart more affordable than Amazon's Professional plan ($39.99/month) or eBay store subscriptions ($4.95-$2,999.95/month). You keep 100% of your revenue minus the category-specific referral fee. There are also no hidden fees or surprise charges, making budgeting straightforward for sellers.

How do I calculate my profit on Walmart Marketplace?

To calculate Walmart profit: Revenue = Item Price + Shipping Charge, Referral Fee = Item Price × Category %, Total Cost = Item Cost + Shipping Cost + Taxes, Gross Profit = Revenue - Referral Fee - Total Cost, Profit Margin = (Gross Profit / Revenue) × 100. Example: $50 item in a 15% category has a $7.50 fee, leaving $42.50 before other costs. Always factor in all costs including acquisition, shipping, and overhead to determine true profitability.

What product categories have the lowest Walmart fees?

The lowest Walmart referral fees are: Personal Computers (6%), Consumer Electronics (8%), Major Appliances (8%), Camera & Photo (8%), and Collectibles (8% for approved sellers). Jewelry over $250 also has a low 5% rate on the amount above $250. These categories are ideal for sellers looking to maximize profit margins on Walmart Marketplace. Choosing the right category can significantly impact your overall profitability and competitiveness.